12/9/2023 0 Comments Portuguese custard tarts costco“I always thought about the Central Market as a possibility,” says Alemao. But the dream of a permanent Central Market spot had been on their minds from the beginning. As business grew, they began to look at further expanding in early 2020, with a city location an obvious and ideal destination. The initial success of Saudade’s Central Market pop-up led to a thriving bricks-and-mortar location in Mitcham Square Shopping Centre a year later, before the team moved to another space inside the centre a year after that. It’s a homecoming for Alemao and her husband Miguel Alemao, who co-founded the Saudade brand as a pop-up in the Central Market back in 2017 to bring the traditional tarts of their homeland to Adelaide (a sentiment reflected in the name: “saudade” is a Portuguese word that roughly translates to a feeling of nostalgic longing or yearning). Last Friday I had to go back to the Mitcham store to make pastry to bring back here … but it’s a good problem to have.” So we’ve been running around a lot more than we expected. The novelty of it has also helped, but the reception and the support has been absolutely mind-blowing. “We obviously thought it was a good location and we thought it would be a good spot to be, but there was the combination of Mother’s Day, Tasting Australia. “It’s been amazing, beyond our expectations,” Alemao says with a smile. Co-owner Carla Alemao explains breathlessly to Broadsheet that this is actually one of the more tranquil days she’s experienced since the store’s opening in late April: Fridays and Saturdays have seen seemingly never-ending lines spilling out of its Grote Street entrance and wrapping around the pavement as dozens of customers wait eagerly to get their hands on Saudade’s singular Portuguese custard tarts. Even at 8am on a Tuesday morning there’s a flurry of activity behind the glass storefront at Saudade’s newest location in the Central Market.
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